Worked with alongside Mother who were doing the TV ad to create microsite, ads, games and a viral film.
Lots of guinea pig shopping - scooters, ironing boards, pictures. These little pigs had everything. So much in fact they even starting selling their ware on eBay.
Check out their stuff: View ebay stuff here
So why Guinea pigs?
Egg Money is a revolutionary new product that rewards you when you spend and rewards you when you don't. In fact, it's so revolutionary, Egg decided to test it on guinea pigs first.
All ads drove people to an experiential website (Egg Research Lab) where users could embrace the guinea pig world and learn more about the new product.
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