Animal rights film for Egg.. A shoe string budget and a starring role for the somewhat legendary Chris Etches!!!
So why Guinea pigs?
Egg Money is a revolutionary new product that rewards you when you spend and rewards you when you don't. In fact, it's so revolutionary, Egg decided to test it on guinea pigs first.
All ads drove people to an experiential website (Egg Research Lab) where users could embrace the guinea pig world and learn more about the new product.