My Weblog

Red Nomad

Hello I'm Gina,

By day (& occasionally night) I'm a Senior Digital PM for Red Nomad. A small, quirky digital agency.

I work with clients, suppliers and the Red Nomad tech and creative teams (photo below) to ensure the job gets done brilliantly!

They are a lovely bunch.
Kat's snarling in this photo, usually she is sweet.

What we do...

1. social networking sites
2. games
3. online ads
4. interactive
5. blogs
6. e-commerce
7.  emails, SMS, MMS
8. parties for our fashion clients

I could go on all day but I'd better stop...

Check out some of the recent stuff I've done on this blog.

Gina 

xxx

A New Movement Collage

To make your own collage click here

Agency Republic -Digital

(March 2004 – August 2006)

Senior Project Manager

Responsible for management and development of project mangers, designers and techies in order to produce outstanding digital creative work for pitches and clients including BBC World Service, BBC Radio 1 , Egg Money, Unicef, Samaritans, Blockbuster, Oxfam, Unilever, Diageo, Lynx, Friends of the Earth, Mercedes and Alcohol Concern.

Key roles include:

· Overseeing pitches, ensuring creative team produce winning ideas as well have fun.

· Guaranteeing quality, innovation and accessibility in creative and technical work.

· Scoping and producing small/large scale websites/games/blogs from conceptual and creative development to functional design, IA, user acceptance testing and accessibility (Flash/HTML/CSS up to AAA). 

· Scoping and producing online comms, including: rich media (overlays, expandables video streaming, xml feeds, MySpace/Messenger applications, flash comm. server) and standard ads, viral, desktop applications and email marketing campaigns.

· Negotiating deals and developing strong working relationships with rich media vendors, such as TangoZebra, Eyeblaster, Skinkers, Flashtalking, Cheetah Mail and Email Vision.

Fullsix - Digital agency

Digital  Media Consultant for Orange

[June 2003 – March 2004] 

Working alongside Poke and AKQA. Responsible for account/roject management from brief to delivery.

Highlights include:
•Overseeing monthly email acquisition programme to test the effectiveness of different acquisition/data capture techniques.

•Production of Orange’s interactive online art gallery

•Development of interactive CD-ROM partnership between Orange and Freeserve.

•Delivering a range of digital assets for the Orange Small Business Awards 2003, including website, banners, emails and SMS. Production of a series of interactive photo messaging campaigns for Orange’s customer loyalty programme, including Christmas and Valentines’ day.

The Brighton Film Co

[October 2002 – June 2003]

Production Manager

Appointed on a freelance marketing and production contract and worked on two short films that won Silver World Medals at the New York Film Festival. Also worked on CD-ROMs and overhauling their website.

Narrateo - Digital Storytelling

Narrateo –  Digital Storytelling  (Feb 2001 - Dec 2001)

Production Co-ordinator

Developing a wide range of digital projects/accounts; including; video, CD-Rom and web based learning clips for BT, a virtual crown court for The Home Office, an animated online soap opera for dti, a viral SMS/web marketing campaign for Ultimate Pictures.

·         Project Management from initial brief to delivery, including client meetings, briefing technical and creative teams, budgets, time schedules, research and content development.

·         Building relationships with existing/potential clients, suppliers, sponsors and partners.

BBC News

View Globe expandable here

View Coffee cup ticker here

"News for a non-stop world" campaign

"News for a non stop world" is the BBC World Service's biggest ever digital marketing campaign for the BBC’s international news site - bbcnews.com

BBC World Service promotes the site to international audiences and for this latest campaign has identified new potential users in the US and W. Europe called 'Inquisitives' - who are time poor and headline hungry.

For them aimless surfing is a thing of the past. 'Inquisitives' log on in their workplace and grab time to check out sites and escape the tedium of work. They dip into sites with specific intentions: online auction sites; email correspondence and headline news.

"News for a non-stop world" brings 'inquisitives' the news they want, when they want it. It uses live RSS feeds from BBC News to deliver news content straight to the sites they are using, at the times they are using them. Live bbcnews.com news feeds were also directly integrated into MSN and ICQ instant messaging platforms. And by building a revolutionary 'News Flash Module', the BBC can instantly adjust the advertising content with bespoke imagery and messaging - ensuring when a major news story breaks the campaign is up-weighted to reflect heightened international interest.

"News for a non stop world" is the BBC's biggest ever digital marketing campaign for its international, English language site, bbcnews.com

Lynx Boost - towel boy

View blog here

   

Towel boys blog - a competition to win a man wash.

What's a man wash?

Man wash =  fit lady scrubbing 'Lynx wearing' male.

A few viral films too - more fit ladies (common theme here)

Not forgetting MySpace too

View MySpace

French Connection

View blog here

To make your own collage click here

A New Movement Blog...

Every now and then something special happens in contemporary culture. It starts with a disparate group of people thinking and expressing themselves in similar ways and slowly that group becomes a crowd. Then over time it gains momentum before finally becoming a movement, an unavoidable meeting of minds, a global shift in self-expression defined by fashion, music and the arts. So, if you feel the rumblings of just such an event beginning to happen, then you have come to the right place.

Over the coming months anewmovement.com will be exploring all sorts of self-expression, inviting our members to get involved and find that state of mind and those magical links that connect us all and make us a collective creative force, wherever we happen to be.

Help us record your A New Movement through photography on this site. For the moment you can upload images directly to the site but soon we will be adding mobile phone photo blogging and Flickr account integration. Watch this space for more information.

A New Movement has already begun.

Find Jack Reacher

View game here

Really simple flash game, but highly effective. That is if you are a Jack Reacher fan. Can't say I am.